Pro-Romney Ads Cut into Obama Advantage in Last Week of Oct; Obama campaign outspends Romney campaign 2.6:1 on ads in the general election period; Republican outside groups make up the difference for Romney
(MIDDLETOWN, CT) Nov. 2, 2012 – As the 2012 campaign comes to a close, the number of ads aired in...2012 Shatters 2004 and 2008 Records for Total Ads Aired
Over 900,000 Ads Aired in Presidential General Election Race;
Over 210,000 Ads since October 1;
President Continues to Hold Ad Advantage in Key Markets;
Independent Groups and Obama Campaign Most Likely to Use Pure Attack Ads
(MIDDLETOWN, CT) Oct. 24, 2012 – Over 915,000 presidential ads...Obama Dominates Advertising in Key States
President Holds Advantage in 14 of 15 Top Markets;
Only 7.8 Percent of Presidential Ads Positive;
FCC electronic disclosure leaves out more than 50% of federal ads
(MIDDLETOWN, CT) Oct. 3, 2012 – In the three-week period since the parties’ national conventions, Barack Obama and his party...Obama’s ‘Convention Bounce’ May Actually be an Ad Bounce
Pro-Obama Advertisers Had Over 2 to 1 Advantage in Last Two Weeks; Romney Heavily Reliant on Outside Groups; Negative Ads Up Sharply from 2008
(MIDDLETOWN, CT) Sept. 12, 2012 – Although the Romney campaign has (until recently) dominated the money race, the Obama campaign dominated the broadcast airwaves in the two weeks during the...