Pro-Obama Advertisers Had Over 2 to 1 Advantage in Last Two Weeks; Romney Heavily Reliant on Outside Groups; Negative Ads Up Sharply from 2008(MIDDLETOWN, CT) Sept. 12, 2012 – Although the Romney campaign has (until recently) dominated the money race, the Obama campaign dominated the broadcast airwaves in the two weeks during the...
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Super PACs Sponsor Bulk of Presidential Ads; Obama, Crossroads GPS Battle in Same States (MIDDLETOWN, CT) May 2, 2012 – The 2012 presidential race is shaping up to be an overwhelmingly negative one, much more negative than the 2008 contest to date. As Table 1 shows, 7 out of 10 of the ads aired in this year’s...Read more
Positive advertising matters as much if not more than negativity(MIDDLETOWN, CT) Mar 14, 2012 -- In the midst of perhaps the most negative presidential primary race in recent history, a new Wesleyan Media Project affiliated study (click here for an older local copy) published by Political Research Quarterly suggests that the...
The New York Times featured an article today on the increasing number of campaigns that are tailoring their advertising messages to different demographics over the internet. This tactic – frequently referred to as microtargeting – is not confined to online placements of campaign ads. In a newly published study appearing in...Read more
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