Recent Posts by efowler

Obama’s ‘Convention Bounce’ May Actually be an Ad Bounce

Pro-Obama Advertisers Had Over 2 to 1 Advantage in Last Two Weeks; Romney Heavily Reliant on Outside Groups; Negative Ads Up Sharply from 2008

(MIDDLETOWN, CT) Sept. 12, 2012 – Although the Romney campaign has (until recently) dominated the money race, the Obama campaign dominated the broadcast airwaves in the two weeks during the...
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Microtargeting: Not Just for Online Ads

The New York Times featured an article today on the increasing number of campaigns that are tailoring their advertising messages to different demographics over the internet.  This tactic – frequently referred to as microtargeting – is not confined to online placements of campaign ads.  In a newly published study appearing in...
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