Monthly Archives: October 2010

Ad Spending in Federal and Gubernatorial Races in 2010 Eclipses $1 Billion; $250M in Last Two Weeks Alone

Spending by outside groups up to $120 million since September 1

(MIDDLETOWN, CT) Oct. 27, 2010 -- As of October 20, spending on advertising in U.S. Senate, House and gubernatorial races has eclipsed $1 billion, a historic figure by any measure.  Almost $620 million of that spending has been since September 1, and $250 million was...
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Economy Dominates; Wall Street, Health Care and Obama Prominent Themes in 2010 Federal Advertising

Partisan Division: Dems Attack Wall Street and Wall Street Experience, GOP (and especially IGs) Go After Health Care and Obama

(MIDDLETOWN, CT) Oct. 25, 2010 -- In the battle for control of Congress, economic references are far and away the most prominent theme mentioned in both Democratic and Republican advertising.   In particular, jobs are receiving the lion’s...
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Gubernatorial Advertising Up Dramatically This Year

Overall Volume is Double 2006 Level; Outside Group Advertising Has Tripled; California, Florida, Wisconsin, Ohio Inundated by Ads

(MIDDLETOWN, CT) Oct. 21, 2010 -- The volume of advertising in the 37 states holding gubernatorial races this November is up dramatically over the volume of advertising aired up to this point in 2006.   A Wesleyan Media Project...
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